Chapter
Acquiring the Professional Millennial Customer
25:36 - 29:21 (03:44)
The speaker discusses the idea of acquiring the professional millennial customer by finding the top brands in luggage, handbags, shoes, and socks for them, and marketing it to them as high-quality products. They also mention that this is a customer demographic that is willing to pay for quality and can be acquired for less than what a typical store spends on Facebook ads.
Clips
The founder of a potential millennial-focused e-commerce store suggests finding the best brands in luggage, handbags, shoes, and socks to acquire customers that want high-quality items and doesn't want the same brand as their parents.
25:36 - 29:21 (03:44)
Summary
The founder of a potential millennial-focused e-commerce store suggests finding the best brands in luggage, handbags, shoes, and socks to acquire customers that want high-quality items and doesn't want the same brand as their parents. He also mentions that online retailers might as well pay a bit less for customer acquisition than the 30% industry standard through Facebook and other platforms.