Chapter
Advertising and Overboard Events
58:21 - 1:01:30 (03:08)
The discussion highlights examples of companies that create overboard events or advertising which may affect branding and are not directly tied to sales. The speakers suggest exploring alternative ways to draw audiences' attention without compromising the brand's image.
Clips
The podcast discusses the potential downfalls of overboard marketing tactics like events and creating spectacles, using examples such as Victoria's Secret Fashion Show, and shares thoughts on the effectiveness of ad budgets on podcasts.
58:21 - 59:22 (01:01)
Summary
The podcast discusses the potential downfalls of overboard marketing tactics like events and creating spectacles, using examples such as Victoria's Secret Fashion Show, and shares thoughts on the effectiveness of ad budgets on podcasts.
ChapterAdvertising and Overboard Events
EpisodeWhy Everyone Is Wrong About the Metaverse, Gaingels, Companies that Don't Advertise, and More
PodcastMy First Million
In this podcast episode, the speakers discuss potential strategies for creating viral content and gaining attention from a large audience.
59:22 - 1:00:54 (01:31)
Summary
In this podcast episode, the speakers discuss potential strategies for creating viral content and gaining attention from a large audience. The conversation includes mentions of Red Bull and the appeal of discussing wealth and successful companies.
ChapterAdvertising and Overboard Events
EpisodeWhy Everyone Is Wrong About the Metaverse, Gaingels, Companies that Don't Advertise, and More
PodcastMy First Million
A group of marketers stationed outside the Salesforce Tower in San Francisco offered passersby body scans and free tests to learn about their body, before upselling them into purchasing scans, personal training, and gym memberships.
1:00:54 - 1:01:30 (00:35)
Summary
A group of marketers stationed outside the Salesforce Tower in San Francisco offered passersby body scans and free tests to learn about their body, before upselling them into purchasing scans, personal training, and gym memberships. This marketing strategy was successful in capturing people's attention and generating sales.