Chapter
Advertising Techniques of Edward Bernays
57:50 - 1:00:18 (02:28)
Edward Bernays, considered the father of modern public relations, used various methods to promote products, including hiring attractive women to smoke in public and creating campaigns that played on people's emotions and subconscious desires.
Clips
The founder of public relations and propaganda, Edward Bernays, is credited with formulating the idea of buying products to express oneself during peacetime, leading to the rise of consumerism.
57:50 - 58:36 (00:46)
Consumerism
Summary
The founder of public relations and propaganda, Edward Bernays, is credited with formulating the idea of buying products to express oneself during peacetime, leading to the rise of consumerism.
ChapterAdvertising Techniques of Edward Bernays
Episode#348: Dave Elitch — How to Get Out of Your Own Way
PodcastThe Tim Ferriss Show
The inventor of Coca-Cola, John Pemberton, used various marketing tactics including hiring attractive women to smoke cigarettes and emphasized the idea of Coke being a more refreshing drink than water.
58:36 - 1:00:18 (01:41)
Coca-Cola
Summary
The inventor of Coca-Cola, John Pemberton, used various marketing tactics including hiring attractive women to smoke cigarettes and emphasized the idea of Coke being a more refreshing drink than water.