Chapter
Advice on Influencer Marketing
38:45 - 42:40 (03:54)
The success of an influencer marketing campaign depends on more than just a simple promotion; creating a real-life context for the product helps to make it feel more legitimate and can attract more audience engagement.
Clips
The Paul brothers' success on YouTube can be attributed to their portrayal of a bigger than life persona, using real-life stunts and events to generate buzz, in contrast to the more generic advice often found on the platform.
38:45 - 42:40 (03:54)
Social Media
Summary
The Paul brothers' success on YouTube can be attributed to their portrayal of a bigger than life persona, using real-life stunts and events to generate buzz, in contrast to the more generic advice often found on the platform.