Chapter
Analysis of Pharmaceutical Ads in Healthcare
This podcast explores the influence of pharmaceutical ads on the healthcare industry, using the example of a technology that presents medical information to patients on television. The podcast analyzes the revenue generated by pharmaceutical ads and raises questions about their impact on medical decisions.
Clips
The business model of pharmaceutical ads is crazy fascinating as it involves making millions of dollars and targeting doctors' offices.
06:26 - 10:20 (03:53)
Summary
The business model of pharmaceutical ads is crazy fascinating as it involves making millions of dollars and targeting doctors' offices. This transcript excerpt discusses how a company makes $160 million in ads and $15 billion is spent on pharmaceutical ads in the doctor's office.