Chapter
Apple's Approach to Idea Generation and Focusing on Key Goals
25:51 - 31:57 (06:05)
Apple's approach to idea generation involves generating a list of ideas and cutting down to 10 realistic and important goals. After identifying these 10 goals, the company focuses on achieving them, which includes creating an ad campaign to restore customer confidence and employee pride and confidence.
Clips
Steve Jobs' approach to idea prioritization involved brainstorming a list of ideas, cutting out the stupid and obvious ones, and then narrowing it down to just the top 10 realistic and ambitious ideas that the company should be working on.
25:51 - 28:13 (02:21)
Summary
Steve Jobs' approach to idea prioritization involved brainstorming a list of ideas, cutting out the stupid and obvious ones, and then narrowing it down to just the top 10 realistic and ambitious ideas that the company should be working on.
ChapterApple's Approach to Idea Generation and Focusing on Key Goals
EpisodeSPECIAL: Steve Jobs (Part 2)
PodcastMy First Million
In 1997, Steve Jobs had to swallow his pride to make a deal with Microsoft in which Microsoft invested $150 million in Apple and promised to keep developing Microsoft Office applications for Apple computers, ultimately saving the company.
28:13 - 29:58 (01:44)
Summary
In 1997, Steve Jobs had to swallow his pride to make a deal with Microsoft in which Microsoft invested $150 million in Apple and promised to keep developing Microsoft Office applications for Apple computers, ultimately saving the company.
ChapterApple's Approach to Idea Generation and Focusing on Key Goals
EpisodeSPECIAL: Steve Jobs (Part 2)
PodcastMy First Million
Apple's ad campaign aimed to rally their own employees and restore customer confidence by celebrating the company's spirit and ideas rather than just promoting their products.
29:58 - 31:57 (01:59)
Summary
Apple's ad campaign aimed to rally their own employees and restore customer confidence by celebrating the company's spirit and ideas rather than just promoting their products.