Chapter
Applying Behavioral Science in Politics and Warfare
1:07:35 - 1:11:14 (03:38)
Rory Southern discusses the application of behavioral science in political and military strategies, using the example of Julius Caesar's use of high ransoms to enhance his reputation and further his political career.
Clips
Richard Shotton discusses his book, 'The Choice Factory', a guide for applying behavioral science to advertising, and his newly launched online training course.
1:07:35 - 1:08:19 (00:43)
Summary
Richard Shotton discusses his book, 'The Choice Factory', a guide for applying behavioral science to advertising, and his newly launched online training course.
ChapterApplying Behavioral Science in Politics and Warfare
Episode#091 - Richard Shotton - Some Very Important Effects In Advertising
PodcastModern Wisdom
Julius Caesar's decision to demand the highest ransom possible from the pirates who kidnapped him was part of a larger political strategy to boost his image as a successful general.
1:08:19 - 1:10:35 (02:16)
Summary
Julius Caesar's decision to demand the highest ransom possible from the pirates who kidnapped him was part of a larger political strategy to boost his image as a successful general. Ultimately, the act helped to set off his career in Roman politics.
ChapterApplying Behavioral Science in Politics and Warfare
Episode#091 - Richard Shotton - Some Very Important Effects In Advertising
PodcastModern Wisdom
Chris and Richard discuss how Julius Caesar effectively utilized behavioral science and popularized himself before returning to eliminate his enemies.
1:10:35 - 1:11:14 (00:38)
Summary
Chris and Richard discuss how Julius Caesar effectively utilized behavioral science and popularized himself before returning to eliminate his enemies.