Richard Shotton discusses his book, 'The Choice Factory', a guide for applying behavioral science to advertising, and his newly launched online training course.
Julius Caesar's decision to demand the highest ransom possible from the pirates who kidnapped him was part of a larger political strategy to boost his image as a successful general. Ultimately, the act helped to set off his career in Roman politics.
Chris and Richard discuss how Julius Caesar effectively utilized behavioral science and popularized himself before returning to eliminate his enemies.