Chapter
Audience-Centered Philosophy for Marketing
33:27 - 38:51 (05:23)
A marketing philosophy that starts with the audience is explained, including the tactics used during job interviews to gauge the interviewee's fit within the philosophy.
Clips
Learn how to interview writers like a pro by asking the right questions and asking them to tell engaging stories.
33:27 - 35:36 (02:08)
Summary
Learn how to interview writers like a pro by asking the right questions and asking them to tell engaging stories.
ChapterAudience-Centered Philosophy for Marketing
Episode#70 - Making Money In 48 Hours, Fat FIRE & How To Collect $2M
PodcastMy First Million
In this episode, the guest talks about his agency's philosophy of audience-centered marketing, which emphasizes starting with the audience's interests and emotions to appeal to them effectively.
35:36 - 37:55 (02:19)
Summary
In this episode, the guest talks about his agency's philosophy of audience-centered marketing, which emphasizes starting with the audience's interests and emotions to appeal to them effectively. He also highlights the significance of hiring marketers who prioritize understanding the audience first.
ChapterAudience-Centered Philosophy for Marketing
Episode#70 - Making Money In 48 Hours, Fat FIRE & How To Collect $2M
PodcastMy First Million
The speaker describes their experience of doing user interviews in a mall by approaching people and using their pickup artist skills to make them agree to participate, ultimately gathering feedback on a website's product.
37:55 - 38:51 (00:55)
Summary
The speaker describes their experience of doing user interviews in a mall by approaching people and using their pickup artist skills to make them agree to participate, ultimately gathering feedback on a website's product.