The deliberate wording of Dr. Phil's rules makes it understandable why people might fall for them, but they are essentially transparent nonsense. Some of his rules might be innocuous, but others, such as the 'create your own experiences' rule, can be more sinister.
The speaker criticizes advice that shifts the blame onto abuse victims instead of their abusers, pointing out that part of the healing process for victims is realizing they are not at fault for the abuse.