Chapter
Benefits of building a community before launching a product
38:20 - 41:10 (02:49)
Build a community first before launching a product even during a lag time while waiting for the product to be launched. Create an experience similar to that of the product to generate a customer list for an ideal customer target.
Clips
The Bev Tree story highlights the importance of building a customer list before launching a product, where customers can have an experience similar to the product and sample it manually.
38:20 - 39:06 (00:46)
Entrepreneurship
Summary
The Bev Tree story highlights the importance of building a customer list before launching a product, where customers can have an experience similar to the product and sample it manually. However, the downside is not knowing the actual product and its strategy before launch.
ChapterBenefits of building a community before launching a product
Episode#208 with Steph Smith - Why You Need a Chief Automation Officer
PodcastMy First Million
Building a community before having product market fit can be a big risk for startups.
39:06 - 41:10 (02:03)
Startups
Summary
Building a community before having product market fit can be a big risk for startups. Without building something that people want, it doesn't matter how many people are on your list.