Chapter
Brand Authenticity in Advertising
32:52 - 35:55 (03:03)
The concept of brand authenticity and loyalty is often overlooked when it comes to creating effective advertising. Instead, companies often resort to using gimmicks like funny songs or a blonde hair kid in their ads.
Clips
Creating a successful consumer brand requires more than just the right components on paper, sometimes it all comes down to magic, something that can't be manufactured.
32:52 - 33:52 (01:00)
Consumer Brands
Summary
Creating a successful consumer brand requires more than just the right components on paper, sometimes it all comes down to magic, something that can't be manufactured.
ChapterBrand Authenticity in Advertising
EpisodeBig Fish In A Small Pond, LIV Golf, And Financial Freedom
PodcastMy First Million
The popular social media app TikTok has become mainstream thanks in part to marketing strategies such as billboards and advertisements, despite the initial perception of the app as "lame."
33:52 - 35:55 (02:02)
TikTok
Summary
The popular social media app TikTok has become mainstream thanks in part to marketing strategies such as billboards and advertisements, despite the initial perception of the app as "lame."