Chapter
Brand Spending on YouTube versus Instagram
47:08 - 50:45 (03:36)
A discussion around brand spending and investments in industries surrounding faceless creators and virtual influencers, such as YouTube and Instagram. Long-form video content is becoming more valuable to brands, prompting them to spend more on YouTube creators over Instagram influencers.
Clips
The podcast discusses the rise of faceless creators, such as Technoblade, and virtual influencers like Lil Miquela and the potential risks and challenges they pose in the cancel culture environment.
47:08 - 49:03 (01:54)
Faceless creators, virtual influencers
Summary
The podcast discusses the rise of faceless creators, such as Technoblade, and virtual influencers like Lil Miquela and the potential risks and challenges they pose in the cancel culture environment.
ChapterBrand Spending on YouTube versus Instagram
Episode#145 with Reed Duchscher - MrBeast's Manager Joins the Brainstorm
PodcastMy First Million
Brands have started to spend more on YouTube compared to Instagram due to long-form video content.
49:03 - 50:45 (01:41)
YouTube, Instagram, Long-Form Content, Monetization
Summary
Brands have started to spend more on YouTube compared to Instagram due to long-form video content. Longer videos help in building personalities and monetizing through merchandise sales and video licensing.