Chapter
Brandless and the Rise of Generic Brands
03:45 - 06:39 (02:53)
The speaker discusses the potential for Brandless to become a trusted generic brand in the vein of Kirkland and analyzes statistics on the turnover rate of products in the S&P 500.
Clips
Brandless, the company that promised high-quality products without the brand name, went out of business due to high expectations after raising $200 million in funding from SoftBank.
03:45 - 04:45 (00:59)
Brandless
Summary
Brandless, the company that promised high-quality products without the brand name, went out of business due to high expectations after raising $200 million in funding from SoftBank.
ChapterBrandless and the Rise of Generic Brands
Episode#46 - Corporate Universities, Hotel Experiences & New Credit Cards with Lance Armstrong
PodcastMy First Million
The Kirkland brand sells $39 billion worth of products annually, making it one of the most successful generic brands in the US.
04:45 - 05:58 (01:13)
Kirkland Brand
Summary
The Kirkland brand sells $39 billion worth of products annually, making it one of the most successful generic brands in the US.
ChapterBrandless and the Rise of Generic Brands
Episode#46 - Corporate Universities, Hotel Experiences & New Credit Cards with Lance Armstrong
PodcastMy First Million
In this podcast, the speaker discusses the power and longevity of household brands, referencing their prevalence and familiarity in many homes.
05:58 - 06:39 (00:41)
branding
Summary
In this podcast, the speaker discusses the power and longevity of household brands, referencing their prevalence and familiarity in many homes.