The idea of curating voices for streaming services came up as a way to bring the circle of radio to the square of streaming, and to make it possible for people to share and playlist their favorite content seamlessly across devices.
The idea of curating content for streaming services, specifically through audio storytelling, came from a group of individuals who wanted to bring the culture of radio into the world of streaming. This helped create a more personalized experience for the listeners of streaming services.
In this podcast, a discussion about the role of creative direction that Pharrell Williams played with artist Zane Lowe and how it took on a life of its own and led to celebrity playlists on Apple in the mid 2000s.
Some celebrities have incredible playlists on streaming platforms, and it's because they care to curate them themselves, whereas the terrible ones are done by their assistants.
Increased control over their music distribution has resulted in many artists opting for independent distribution. With more artists choosing this route, podcasts are now being used as a tool to promote and distribute their music.
The host talks about his experience DJing for an hour on Sirius XM's Yacht Rock, calling it a highlight of his career, and mentions playing 13 songs including Christopher Cross's "Sailing."