Chapter
Building a Brand Identity for a New Product
38:24 - 45:53 (07:29)
The importance of branding for packaged goods is much more than companies usually think, because it makes a product stand out among others. When creating a new product, it's important to think outside the box and find ways to create a brand identity that will differentiate it from its competitors.
Clips
The importance of branding is often overlooked when it comes to packaged goods.
38:24 - 42:31 (04:07)
Summary
The importance of branding is often overlooked when it comes to packaged goods. However, with the help of creative branding, an ordinary and mundane product can become a popular and successful item.
ChapterBuilding a Brand Identity for a New Product
Episode#81 with Mike Cessario - The Genius Way Liquid Death Sells Canned Water
PodcastMy First Million
Liquid Death, a company that produces canned water for an eco-friendly alternative to plastic bottles recently released a vinyl record, and the hosts discuss the possibility of Liquid Death creating their own chain of heavy metal yoga studios for people who want a new kind of fitness experience.
42:31 - 45:53 (03:22)
Summary
Liquid Death, a company that produces canned water for an eco-friendly alternative to plastic bottles recently released a vinyl record, and the hosts discuss the possibility of Liquid Death creating their own chain of heavy metal yoga studios for people who want a new kind of fitness experience.