Chapter
Building a Dating App at College Campuses
27:36 - 32:46 (05:10)
A small team launched a dating app on college campuses, focusing on providing the benefits of a lifestyle business with the exit value of a recent back start-up. The app became successful primarily by sending a representative to campus sororities and fraternities to promote the app's download amongst college students.
Clips
The speaker talks about the importance of growing a business without sacrificing profitability, and how in their industry it is possible to do so.
27:36 - 28:25 (00:48)
Summary
The speaker talks about the importance of growing a business without sacrificing profitability, and how in their industry it is possible to do so. They share their personal experience of successfully growing both their revenue and profit in a sustainable way.
ChapterBuilding a Dating App at College Campuses
Episode#41 - Dating app that has an admissions process like Harvard
PodcastMy First Million
Match.com solved the problem of scammers by sending them to unpaid members, enticing them with a message from a good-looking profile, whereas deactivated users still show up in search results.
28:25 - 30:11 (01:46)
Summary
Match.com solved the problem of scammers by sending them to unpaid members, enticing them with a message from a good-looking profile, whereas deactivated users still show up in search results. This method worked for IAC-owned dating apps like Match.
ChapterBuilding a Dating App at College Campuses
Episode#41 - Dating app that has an admissions process like Harvard
PodcastMy First Million
The speaker shares how they managed to keep costs down and be super lean in their startup by having a small team and handling the heavy lifting themselves.
30:11 - 31:25 (01:14)
Summary
The speaker shares how they managed to keep costs down and be super lean in their startup by having a small team and handling the heavy lifting themselves. They also touch on the shady practices of other startups in the industry.
ChapterBuilding a Dating App at College Campuses
Episode#41 - Dating app that has an admissions process like Harvard
PodcastMy First Million
This podcast episode discusses how various successful companies used acquisition channels, such as Facebook News Feed and Google mobile ads, to grow their business.
31:25 - 32:46 (01:21)
Summary
This podcast episode discusses how various successful companies used acquisition channels, such as Facebook News Feed and Google mobile ads, to grow their business. They also discuss how one app specifically targeted college campuses, using a sorority or fraternity as a way to introduce the app to a large group of potential users.