Chapter
Building a media brand and licensing it: Lessons from Barry Stern and WeWork
11:23 - 18:36 (07:12)
Learn from the examples of Barry Stern, creator of the Starwood Property Group, and WeWork to understand the benefits and potential pitfalls of building a media brand and licensing it to individual entities.
Clips
WeWork's controversial structure involved the founder licensing back the name for $7 million and being the master owner of the leases, which was not well received by the startup and investor community.
11:23 - 13:28 (02:04)
Summary
WeWork's controversial structure involved the founder licensing back the name for $7 million and being the master owner of the leases, which was not well received by the startup and investor community.
ChapterBuilding a media brand and licensing it: Lessons from Barry Stern and WeWork
Episode#101 with Ryan Begelman - How to Succeed Applying Private Equity Structure to Startups
PodcastMy First Million
The Virgin model of building up a media brand, developing it, and then licensing it out can be successful, with examples like Barry Stern's Starwood Property Group.
13:28 - 15:56 (02:28)
Summary
The Virgin model of building up a media brand, developing it, and then licensing it out can be successful, with examples like Barry Stern's Starwood Property Group. However, it can be challenging to find investors who are interested in both real estate and venture investments, so raising a venture fund may be a good option.
ChapterBuilding a media brand and licensing it: Lessons from Barry Stern and WeWork
Episode#101 with Ryan Begelman - How to Succeed Applying Private Equity Structure to Startups
PodcastMy First Million
This podcast features an on-screen coach guiding through strength training sessions of varying durations.
15:56 - 17:32 (01:36)
Summary
This podcast features an on-screen coach guiding through strength training sessions of varying durations. The coach highly recommends the weights provided by the company as it motivates them to work harder and enhances performance.
ChapterBuilding a media brand and licensing it: Lessons from Barry Stern and WeWork
Episode#101 with Ryan Begelman - How to Succeed Applying Private Equity Structure to Startups
PodcastMy First Million
The Bach Rock Hotel in Midtown Manhattan is built by licensing the hotel brand to a development company, using the famous and luxurious brand name to attract buyers.
17:32 - 18:36 (01:03)
Summary
The Bach Rock Hotel in Midtown Manhattan is built by licensing the hotel brand to a development company, using the famous and luxurious brand name to attract buyers. The Bach Rock Company is also owned by the private equity fund backing the hotel operations.