Chapter
Cake Mixes and the Suspicion of Low Prices
13:11 - 18:32 (05:21)
The price of a product may not always be indicative of its quality, and suspicion may arise if the cost is significantly lower than competitors. This idea applies to various products such as strawberries and travel comparison sites, as well as cake mixes that may require additional ingredients despite being advertised as simple to make.
Clips
The hosts discuss cake mixes and how companies are making them more complicated by adding an egg and other ingredients to make it seem like baking a cake is about showing love and not just providing calories for your family.
13:11 - 14:44 (01:32)
Summary
The hosts discuss cake mixes and how companies are making them more complicated by adding an egg and other ingredients to make it seem like baking a cake is about showing love and not just providing calories for your family.
ChapterCake Mixes and the Suspicion of Low Prices
Episode#091 - Richard Shotton - Some Very Important Effects In Advertising
PodcastModern Wisdom
Two web designers reveal that loading bars on travel comparison sites are just animations that last for three and a half seconds, regardless of the amount of data being searched.
14:44 - 16:49 (02:04)
Summary
Two web designers reveal that loading bars on travel comparison sites are just animations that last for three and a half seconds, regardless of the amount of data being searched. A financial worker confirms this claim as well.
ChapterCake Mixes and the Suspicion of Low Prices
Episode#091 - Richard Shotton - Some Very Important Effects In Advertising
PodcastModern Wisdom
The concept of "pretfall effect" explains how low-cost brands can use pricing to influence consumers' perception of value and quality, but also risk being perceived as low quality due to customer assumptions.
16:49 - 18:32 (01:43)
Summary
The concept of "pretfall effect" explains how low-cost brands can use pricing to influence consumers' perception of value and quality, but also risk being perceived as low quality due to customer assumptions.