Chapter
Challenges faced by DTC businesses with Facebook and Google Ads
1:10:28 - 1:13:28 (02:59)
The cost of DTC marketing on Facebook and Google has doubled and tripled in the last year, leading to falling unit economics for DTC companies. There is a need to explore other methods of customer acquisition to avoid only relying on paid ads.
Clips
The cost of direct to consumer marketing on Facebook and Google has been continuing to rise, leading to unit economics falling apart for DTC businesses as it costs more to acquire a customer than to gain profits.
1:10:28 - 1:12:28 (01:59)
Summary
The cost of direct to consumer marketing on Facebook and Google has been continuing to rise, leading to unit economics falling apart for DTC businesses as it costs more to acquire a customer than to gain profits. This episode discusses the conversations around the challenges and alternatives to buying ads on Facebook and Google for DTC companies.
ChapterChallenges faced by DTC businesses with Facebook and Google Ads
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PodcastAll-In with Chamath, Jason, Sacks & Friedberg
The hosts of All in Podcast do a roundup of plugs, with Jason Calacanis plugging his venture investing webinars, and discuss the possibility of doing a call-in episode to take questions from the audience.
1:12:28 - 1:13:28 (01:00)
Summary
The hosts of All in Podcast do a roundup of plugs, with Jason Calacanis plugging his venture investing webinars, and discuss the possibility of doing a call-in episode to take questions from the audience. There is also joking about missed business opportunities, such as Chamath Palihapitiya's financial losses.