Chapter
Challenges of Pitching and Winning Business for Agencies
09:09 - 17:25 (08:15)
Agencies face significant challenges when pitching and winning business, especially with big brands. The process often involves competing against several other agencies for a retainer, with uncertain final costs, rounds of revisions, and the challenge of maintaining client satisfaction while managing team distribution and billable hours.
Clips
The rise in D-to-C and e-commerce has given birth to many small agencies that help businesses with ad management, website design, and more.
09:09 - 11:31 (02:21)
Summary
The rise in D-to-C and e-commerce has given birth to many small agencies that help businesses with ad management, website design, and more. These agencies can apply the specific talents of their team members to a wide variety of clients.
ChapterChallenges of Pitching and Winning Business for Agencies
Episode#38 - Truth about ad agencies with Brendan Gahan + Brainstorming with Daniel Gross
PodcastMy First Million
Winning business in the advertising industry involves pitching against three to five other agencies for a retainer, not knowing the final cost, and selling through people's time based on an estimate of hours and incorporating overhead and profit margin into that.
11:31 - 15:47 (04:16)
Summary
Winning business in the advertising industry involves pitching against three to five other agencies for a retainer, not knowing the final cost, and selling through people's time based on an estimate of hours and incorporating overhead and profit margin into that. It is a challenging task as clients have many demands and revisions, and the need for the right skill set makes it difficult to allocate people to different accounts.
ChapterChallenges of Pitching and Winning Business for Agencies
Episode#38 - Truth about ad agencies with Brendan Gahan + Brainstorming with Daniel Gross
PodcastMy First Million
Brendan joins the podcast to discuss his opposing view on a topic but Daniel cannot hear him, leading to a conversation about experiencing disagreement on the internet.
15:47 - 16:13 (00:26)
Summary
Brendan joins the podcast to discuss his opposing view on a topic but Daniel cannot hear him, leading to a conversation about experiencing disagreement on the internet.
ChapterChallenges of Pitching and Winning Business for Agencies
Episode#38 - Truth about ad agencies with Brendan Gahan + Brainstorming with Daniel Gross
PodcastMy First Million
The US military has banned TikTok for its soldiers and with the trade war between the US and China, it's possible that TikTok may become banned in the US in the future.
16:13 - 17:25 (01:11)
Summary
The US military has banned TikTok for its soldiers and with the trade war between the US and China, it's possible that TikTok may become banned in the US in the future. However, alternatives such as Triller are becoming popular, and the video format used by TikTok is likely to continue regardless.