Chapter
Challenges of Scaling Community Membership
06:49 - 10:55 (04:05)
Scaling community membership is not always desirable since the value of some communities lies in the close-knit connections of their members. However, logistical challenges such as credit card statements can arise when renewing membership over time.
Clips
The speaker compares building an audience to enterprise software churn, explaining that an audience can be built up in a matter of two to three years with relatively low churn rates.
06:49 - 09:25 (02:35)
Summary
The speaker compares building an audience to enterprise software churn, explaining that an audience can be built up in a matter of two to three years with relatively low churn rates. For companies charging annually, it may take some time to track and identify customer churn.
ChapterChallenges of Scaling Community Membership
Episode#160 - Paid Communities Making $20m+ (and How to Build One), Fighting Inertia & An Interview With Dave Selinger of Deep Sentinel
PodcastMy First Million
Some communities do not scale well because increased numbers deteriorate the close-knit connections they foster.
09:25 - 10:55 (01:30)
Summary
Some communities do not scale well because increased numbers deteriorate the close-knit connections they foster. A major challenge faced by such communities is fraud, with credit card providers blocking payments for renewals after the first registration year.