Chapter
Charging for Results
40:23 - 45:01 (04:38)
The speaker discusses a practice investor pitch that involves an advertising model that charges based on the number of users obtained, rather than the number of people that see the ad.
Clips
This episode discusses the benefits of video advertising versus traditional banner ads for driving actual users and user engagement, using a game development company's experience as an example.
40:23 - 42:55 (02:32)
Video Advertising
Summary
This episode discusses the benefits of video advertising versus traditional banner ads for driving actual users and user engagement, using a game development company's experience as an example.
ChapterCharging for Results
EpisodeGreatest Hits #4 - How To Sell Your Company for $750M - Meet Vungle's Jack Smith
PodcastMy First Million
The founder describes an innovative approach to advertising through the lens of customer needs instead of the industry standard, charging based on how many users they can get for the client instead of CPM.
42:56 - 45:01 (02:05)
Advertising
Summary
The founder describes an innovative approach to advertising through the lens of customer needs instead of the industry standard, charging based on how many users they can get for the client instead of CPM.