Chapter
Cheap Mall Stores and the Culture Around Them
34:44 - 37:21 (02:37)
The speaker discusses the culture around mall shops that sell low quality clothing, specifically mentioning a store like Claire's. He compares it to the trendy fitness industry which he doesn't like.
Clips
The fashion industry needs to cater to younger people who don't have as much money to spend, rather than solely targeting high-end coastal consumers.
34:44 - 35:38 (00:54)
Fashion Industry
Summary
The fashion industry needs to cater to younger people who don't have as much money to spend, rather than solely targeting high-end coastal consumers. Fashion Nova is one example of a company that successfully fills this gap in the market.
ChapterCheap Mall Stores and the Culture Around Them
Episode#29 - Powder Diets, Instagrammable Experiences & Distribution First
PodcastMy First Million
Fashion Nova, a popular fashion brand with knockoff designs, started as a mall store similar to Claire's and has now become a six hundred million dollar a year brand thanks to social media and Instagram influencers.
35:38 - 37:21 (01:43)
Fashion Nova
Summary
Fashion Nova, a popular fashion brand with knockoff designs, started as a mall store similar to Claire's and has now become a six hundred million dollar a year brand thanks to social media and Instagram influencers.