Chapter
Choosing to be the Best vs the Biggest
33:37 - 38:41 (05:03)
Ben Burlingham discusses the success of highly focused companies that target a small demographic of customers. He emphasizes the importance of identifying and cultivating true fans in niche areas, even if the book or product does not have a generalized fame, as the opinion of a few thought leaders can matter the most.
Clips
The Stoicism audiobook unexpectedly became popular among NFL coaches and professional athletes because it teaches the skills needed to manage emotions, think rationally, and never lose hope - traits necessary at the highest level of professional athletics.
33:37 - 35:08 (01:30)
Summary
The Stoicism audiobook unexpectedly became popular among NFL coaches and professional athletes because it teaches the skills needed to manage emotions, think rationally, and never lose hope - traits necessary at the highest level of professional athletics.
ChapterChoosing to be the Best vs the Biggest
Episode#169: Useful Lessons from Workaholics Anonymous, Corporate Implosions, and More
PodcastThe Tim Ferriss Show
In this podcast episode, Bo Burlingham talks about companies that choose to be the best instead of being the biggest and how they focus on a small demographic.
35:08 - 38:41 (03:32)
Summary
In this podcast episode, Bo Burlingham talks about companies that choose to be the best instead of being the biggest and how they focus on a small demographic. He highlights the importance of identifying a smaller group of true fans in highly niche areas and paying attention to their interests and feedback.