Chapter
Controversial Tactics in Hasbro's Board Game Marketing
12:28 - 19:32 (07:04)
Hasbro has been criticised for incorporating controversial marketing tactics in promoting their board games, such as using sorority girls in a nightie for game packaging, based on focus group testing which proved successful in attracting attention from parents.
Clips
The hosts take a deep dive into a nearly century-old story in a darkly comedic and sometimes ridiculous way.
12:28 - 14:43 (02:15)
Summary
The hosts take a deep dive into a nearly century-old story in a darkly comedic and sometimes ridiculous way. They talk about a game demo called Scene of the Crime in addition to their personal experiences.
ChapterControversial Tactics in Hasbro's Board Game Marketing
EpisodeNight Trap: The Video Game Failure that Changed the Industry
PodcastStuff You Should Know
Hasbro's note-giving process for 'The Adventures of Chuck & Friends' resulted in the neutering of the original idea of loping vampires to friendly, vampire-less characters.
14:43 - 16:49 (02:06)
Summary
Hasbro's note-giving process for 'The Adventures of Chuck & Friends' resulted in the neutering of the original idea of loping vampires to friendly, vampire-less characters.
ChapterControversial Tactics in Hasbro's Board Game Marketing
EpisodeNight Trap: The Video Game Failure that Changed the Industry
PodcastStuff You Should Know
The creators of the video game 'The Last of Us' explain how the Augers, a type of vampire in the game, were designed to be lopey and lumbery like they were half-bled and left to die instead of fast-moving, scary vampires.
16:49 - 17:41 (00:52)
Summary
The creators of the video game 'The Last of Us' explain how the Augers, a type of vampire in the game, were designed to be lopey and lumbery like they were half-bled and left to die instead of fast-moving, scary vampires.
ChapterControversial Tactics in Hasbro's Board Game Marketing
EpisodeNight Trap: The Video Game Failure that Changed the Industry
PodcastStuff You Should Know
Hasbro created the Easy-Bake Oven after focus group testing showed parents liked the idea of sorority girls in nighties at slumber parties, aiming the toy commercials at both children and adults.
17:41 - 19:32 (01:51)
Summary
Hasbro created the Easy-Bake Oven after focus group testing showed parents liked the idea of sorority girls in nighties at slumber parties, aiming the toy commercials at both children and adults. The company initially thought that adults wouldn't play with video games, but added a dual marketing strategy just in case.