Chapter
Copywriting for Successful Landing Pages
The importance of effective copywriting for landing pages is discussed, including the impact on revenue and the need to capture the attention of new customers. Examples from successful companies such as Vimeo and The Motley Fool are used to illustrate these points.
Clips
Jason Calacanis believes that local journalism can improve business greatly if it is complemented by an excellent web page design.
48:55 - 50:14 (01:19)
Summary
Jason Calacanis believes that local journalism can improve business greatly if it is complemented by an excellent web page design. However, it is crucial that businesses avoid selling what they think the world wants to hear and start selling what the people really want.
ChapterCopywriting for Successful Landing Pages
EpisodeTwo Side Hustle Ideas, The Top Trait of Successful Entrepreneurs, Building a Compound with your Friends, and More
PodcastMy First Million
Copywriting can make or break a landing page, whether it's a call to action or simply trying to capture attention.
50:14 - 52:40 (02:26)
Summary
Copywriting can make or break a landing page, whether it's a call to action or simply trying to capture attention. Screenshots of current landing pages can help improve them, with the goal of converting landing page views into sales.