Chapter
Creating a Best-Selling Pillow: Customer-Driven Design Process
59:29 - 1:04:56 (05:27)
The founder of a pillow company discusses their customer-driven design process and how they improved on existing memory foam products by adding a thin layer of cool gel. They purchased and tested a variety of memory foam pillows and incorporated customer feedback to create a best-selling pillow.
Clips
In this podcast episode, the hosts discuss the importance of feedback when developing a new product.
59:29 - 1:00:34 (01:05)
Summary
In this podcast episode, the hosts discuss the importance of feedback when developing a new product. They mention that feedback is crucial before ordering a container full of product and share the methods they used to gather feedback in the early days of their product development process.
ChapterCreating a Best-Selling Pillow: Customer-Driven Design Process
Episode#354: Real 4-Hour Workweek Case Studies — How to Generate 8-Figure Revenue at Age 21 (Or Any Age)
PodcastThe Tim Ferriss Show
The company developed three products for back pain relief, including a brace, pillow, and lumbar support.
1:00:34 - 1:02:07 (01:32)
Summary
The company developed three products for back pain relief, including a brace, pillow, and lumbar support. They approached the design process by analyzing other products on the market, consulting with experts, and ultimately relying on customer behavior as the guiding reference.
ChapterCreating a Best-Selling Pillow: Customer-Driven Design Process
Episode#354: Real 4-Hour Workweek Case Studies — How to Generate 8-Figure Revenue at Age 21 (Or Any Age)
PodcastThe Tim Ferriss Show
This podcast episode discusses how a company found success by creating a memory foam pillow with a thin layer of cool gel on top after researching materials and customer feedback on other pillows in the market.
1:02:07 - 1:04:56 (02:49)
Summary
This podcast episode discusses how a company found success by creating a memory foam pillow with a thin layer of cool gel on top after researching materials and customer feedback on other pillows in the market.