Chapter

Creating a Memorable Story: Tips from Top YouTubers and Big Tech Companies
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54:45 - 1:02:04 (07:18)

Creating a memorable story requires delivering a strong punchline and making sure the end of the experience is just as strong as the peak. Top YouTubers and big tech companies have harnessed this psychological principle to create memorable and successful customer experiences.

Clips
The peak and end of an experience are what people remember the most, and this is used by big tech companies to create more memorable customer experiences.
54:45 - 58:41 (03:55)
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Psychology of Memory
Summary

The peak and end of an experience are what people remember the most, and this is used by big tech companies to create more memorable customer experiences. YouTuber Mr Beast uses this strategy by promising a reward at the end of his videos and creating a plot within a 60-minute window.

Chapter
Creating a Memorable Story: Tips from Top YouTubers and Big Tech Companies
Episode
E162: Malcolm Gladwell: Working From Home Is Destroying Us!
Podcast
The Diary Of A CEO with Steven Bartlett
In this podcast, the speaker discusses the importance of making a promise to the audience when telling a story and delivering on that promise in order to keep the audience engaged and bound to the storyteller.
58:41 - 1:02:04 (03:22)
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storytelling
Summary

In this podcast, the speaker discusses the importance of making a promise to the audience when telling a story and delivering on that promise in order to keep the audience engaged and bound to the storyteller.

Chapter
Creating a Memorable Story: Tips from Top YouTubers and Big Tech Companies
Episode
E162: Malcolm Gladwell: Working From Home Is Destroying Us!
Podcast
The Diary Of A CEO with Steven Bartlett