Chapter
Creating a New Liquor or Water Brand
07:35 - 10:18 (02:43)
The process of creating a new liquor or water brand is basically selling a commodity product, while building a brand comes next, as it is what the customers are inclined to buy. You can use the same product, but it's the brand that is important.
Clips
SVP discusses his initial thoughts on Snapchat and how they compare to his thoughts on Liquid Death today.
07:35 - 08:05 (00:30)
Liquid Death
Summary
SVP discusses his initial thoughts on Snapchat and how they compare to his thoughts on Liquid Death today.
ChapterCreating a New Liquor or Water Brand
Episode#49 - Meeting Bitcoin's Billionaire Kingpin, Boy Scouts Files for Bankruptcy & Branded Canned Water
PodcastMy First Million
The key to success in creating a brand for a commodity product like liquor or water is to build a strong brand name that resonates with consumers.
08:05 - 10:18 (02:12)
branding
Summary
The key to success in creating a brand for a commodity product like liquor or water is to build a strong brand name that resonates with consumers. By doing so, the product becomes more than just a simple commodity and takes on a life of its own, leading to better sales and higher profits.