Chapter

Creating a Product Name: A Personal Experience
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07:10 - 09:52 (02:42)

The speaker shares his experience of coming up with a product name with the K sound in it, and how he approached a patent lawyer to get it registered.

Clips
A woman recalls how a patent lawyer initially thought she was sent by Canada Camera to play a prank on him when she tried to patent her product, demonstrating the importance of being scrappy and persevering through obstacles when launching a new product.
07:10 - 07:47 (00:37)
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Product Launch
Summary

A woman recalls how a patent lawyer initially thought she was sent by Canada Camera to play a prank on him when she tried to patent her product, demonstrating the importance of being scrappy and persevering through obstacles when launching a new product.

Chapter
Creating a Product Name: A Personal Experience
Episode
773 Take Your Business to a New Level with the Shark Tank Masters
Podcast
The School of Greatness
The founder of Spanx, Sara Blakely, reveals that the runner-up name for the company was Open Toed Delilahs and expresses relief that she did not go with that option.
07:47 - 08:14 (00:26)
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Spanx
Summary

The founder of Spanx, Sara Blakely, reveals that the runner-up name for the company was Open Toed Delilahs and expresses relief that she did not go with that option.

Chapter
Creating a Product Name: A Personal Experience
Episode
773 Take Your Business to a New Level with the Shark Tank Masters
Podcast
The School of Greatness
The creator of Kodak liked the K sound so much, he incorporated it into his company name.
08:14 - 09:52 (01:38)
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Branding
Summary

The creator of Kodak liked the K sound so much, he incorporated it into his company name. Comedians also use the K sound to get laughs, and the founder of Spanx chose the name specifically for the K sound.

Chapter
Creating a Product Name: A Personal Experience
Episode
773 Take Your Business to a New Level with the Shark Tank Masters
Podcast
The School of Greatness