Chapter
Creating a Unique Product Name
18:02 - 20:38 (02:35)
Sarah shares her experience of creating a product name and how to make up words for better marketing and trademarking.
Clips
In this episode, the host discusses the influence of the letter K in branding and comedy.
18:02 - 19:50 (01:47)
branding
Summary
In this episode, the host discusses the influence of the letter K in branding and comedy. He shares the origin of the name Kodak, how he chose the name Spanx, and the secret among comedians that the K sound can evoke laughter from an audience.
ChapterCreating a Unique Product Name
Episode893 Sara Blakely: SPANX CEO on Writing Your Billion Dollar Story
PodcastThe School of Greatness
Sarah Neill, founder of X. Swimwear, shares the story of how she turned an idea into a successful clothing brand by doing research, getting a patent, and finding a unique way to make her clothes stand out.
19:50 - 20:38 (00:48)
Entrepreneurship
Summary
Sarah Neill, founder of X. Swimwear, shares the story of how she turned an idea into a successful clothing brand by doing research, getting a patent, and finding a unique way to make her clothes stand out.