Chapter
Creating Novelty in Times of Crisis
1:08:48 - 1:19:04 (10:16)
The process of creating new ideas and solutions is difficult but necessary, especially in times of crisis. Despite the challenges, there are positive outcomes that can result from innovation.
Clips
The invention of safety gloves by Ogilvy was inspired by the idea of risk homeostasis, which suggests that people tend to take more risks when they feel safer.
1:08:48 - 1:12:26 (03:38)
Summary
The invention of safety gloves by Ogilvy was inspired by the idea of risk homeostasis, which suggests that people tend to take more risks when they feel safer. By giving workers safety gloves with a skeleton design, they were able to reduce injuries in the workplace.
ChapterCreating Novelty in Times of Crisis
Episode#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
PodcastModern Wisdom
Creating new ideas is a hard thing, just like changing habits is difficult for normal people.
1:12:26 - 1:14:15 (01:49)
Summary
Creating new ideas is a hard thing, just like changing habits is difficult for normal people. Companies must put in the effort to innovate, as they will see diminishing returns when attempting to optimize existing strategies.
ChapterCreating Novelty in Times of Crisis
Episode#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
PodcastModern Wisdom
The speaker discusses the positive things to come out of the COVID-19 pandemic, including Pornhub offering free access to premium in Italy and the UK, as well as the anti-fragility of WhatsApp group chats.
1:14:15 - 1:16:20 (02:05)
Summary
The speaker discusses the positive things to come out of the COVID-19 pandemic, including Pornhub offering free access to premium in Italy and the UK, as well as the anti-fragility of WhatsApp group chats. They also discuss innovative advertising strategies during this time.
ChapterCreating Novelty in Times of Crisis
Episode#163 - Richard Shotton - Psychology, Advertising & Human Behaviour
PodcastModern Wisdom
Ryan Fisher from CrossFit Chalk is offering high-quality free programming for fitness enthusiasts during the quarantine period.
1:16:20 - 1:19:04 (02:44)
Summary
Ryan Fisher from CrossFit Chalk is offering high-quality free programming for fitness enthusiasts during the quarantine period.