Chapter
Creative Ad Techniques
09:46 - 14:59 (05:13)
In this conversation, the speakers discuss a creative technique they used for promoting a book through headlines and subtitles, solely to improve the click through rate.
Clips
The transcript mentions a conversation with Tim Ferriss about "Four Hour Work Week" at Hobie's in town and country.
09:46 - 11:23 (01:37)
Productivity
Summary
The transcript mentions a conversation with Tim Ferriss about "Four Hour Work Week" at Hobie's in town and country. They talked about ghetto testing and getting people to a provoked point of departure.
ChapterCreative Ad Techniques
Episode#286: The Man Who Taught Me How to Invest
PodcastThe Tim Ferriss Show
The speaker reminisces about a marketing scheme she implemented in which her team used misleading headlines to promote a book and subsequently monitored its sales obsessively through unique URLs, regardless of the fact that the content of the headlines was not representative of the book.
11:23 - 14:59 (03:36)
Marketing
Summary
The speaker reminisces about a marketing scheme she implemented in which her team used misleading headlines to promote a book and subsequently monitored its sales obsessively through unique URLs, regardless of the fact that the content of the headlines was not representative of the book.