Chapter
Critique of iRobot Marketing Strategy
2:46:26 - 2:53:19 (06:53)
The speaker expresses disappointment in iRobot's marketing campaigns, which prioritize product appearances and pretty models over demonstrations of the genius behind the engineering and software. The speaker suggests a more authentic approach to marketing.
Clips
The speaker notes that investing a fraction of the marketing budget towards open source development leads to better marketing results.
2:46:26 - 2:47:57 (01:31)
Summary
The speaker notes that investing a fraction of the marketing budget towards open source development leads to better marketing results. However, having these conversations with marketing departments has proven to be challenging due to the disconnect between different areas of expertise.
ChapterCritique of iRobot Marketing Strategy
Episode#224 – Travis Oliphant: NumPy, SciPy, Anaconda, Python & Scientific Programming
PodcastLex Fridman Podcast
The best marketing strategy is to do something novel and unique that anticipates the future, instead of relying on past successes or common practices.
2:47:57 - 2:49:55 (01:57)
Summary
The best marketing strategy is to do something novel and unique that anticipates the future, instead of relying on past successes or common practices.
ChapterCritique of iRobot Marketing Strategy
Episode#224 – Travis Oliphant: NumPy, SciPy, Anaconda, Python & Scientific Programming
PodcastLex Fridman Podcast
The speaker discusses the importance of showcasing the engineering and software behind a product through authentic marketing, rather than relying on corporate-style advertising.
2:49:55 - 2:53:19 (03:24)
Summary
The speaker discusses the importance of showcasing the engineering and software behind a product through authentic marketing, rather than relying on corporate-style advertising. They believe that consumers naturally get excited about products and value authenticity in their marketing.