Chapter

Customer Feedback Drives Product Improvements
listen on Spotify
25:24 - 30:13 (04:48)

The founder of a deodorant company explains how customer feedback has led to improved product formulas. They send emails to customers after 20 days to gather feedback, something that's unlikely to happen with a purchase at a retail store.

Clips
A deodorant manufacturer sends emails to their customers 20 days after purchase to follow up on their satisfaction with the product, something that sets them apart from competitors like Axe deodorant sold at Target.
25:24 - 26:26 (01:01)
listen on Spotify
Deodorant, Marketing Strategy
Summary

A deodorant manufacturer sends emails to their customers 20 days after purchase to follow up on their satisfaction with the product, something that sets them apart from competitors like Axe deodorant sold at Target.

Chapter
Customer Feedback Drives Product Improvements
Episode
#10 - Using $1k to Build $100M Deodorant Business
Podcast
My First Million
Native Deodorant experiments with different versions of their product by sending different formulas to specific groups of people and monitoring their repeat purchase rates to determine which product is more successful in generating sales.
26:26 - 29:19 (02:52)
listen on Spotify
Marketing
Summary

Native Deodorant experiments with different versions of their product by sending different formulas to specific groups of people and monitoring their repeat purchase rates to determine which product is more successful in generating sales.

Chapter
Customer Feedback Drives Product Improvements
Episode
#10 - Using $1k to Build $100M Deodorant Business
Podcast
My First Million
The founder of a successful business discusses how a terrible experience with their initial product caused them to change their formula and ultimately led to their current success, earning 100K in revenue per month with only one employee.
29:19 - 30:13 (00:54)
listen on Spotify
Business
Summary

The founder of a successful business discusses how a terrible experience with their initial product caused them to change their formula and ultimately led to their current success, earning 100K in revenue per month with only one employee.

Chapter
Customer Feedback Drives Product Improvements
Episode
#10 - Using $1k to Build $100M Deodorant Business
Podcast
My First Million