Chapter
Customer Focused Business Strategy
16:19 - 23:33 (07:13)
The founders of Big Ass Fans share their experience of building a successful business by focusing on the customer rather than just making profits, which led them to prioritize the quality of their engineering and product development.
Clips
Sometimes slow growth in business can raise doubts about its future and signal a need to pivot or change something.
16:19 - 18:48 (02:28)
Summary
Sometimes slow growth in business can raise doubts about its future and signal a need to pivot or change something. Entrepreneurs need to be able to distinguish between normal setbacks and warning signs, but it takes time to recognize true potential — as author and small business owner Susan Solovic learned through her experience with selling cooling fans.
ChapterCustomer Focused Business Strategy
Episode#28 - Building Big Ass Fans For Big Ass Money
PodcastMy First Million
The speaker shares that his company focused on customer satisfaction and product improvement, which led to a continuous increase in prices.
18:48 - 20:47 (01:59)
Summary
The speaker shares that his company focused on customer satisfaction and product improvement, which led to a continuous increase in prices. They were fixated on providing the last fan you would ever buy, which allowed them to spend on research, development, and marketing.
ChapterCustomer Focused Business Strategy
Episode#28 - Building Big Ass Fans For Big Ass Money
PodcastMy First Million
Big Ass Fans' focus on engineering gave them an 80% market share and a successful exit strategy, distinguishing them from competitors who were primarily focused on marketing and retail.
20:47 - 22:30 (01:43)
Summary
Big Ass Fans' focus on engineering gave them an 80% market share and a successful exit strategy, distinguishing them from competitors who were primarily focused on marketing and retail.
ChapterCustomer Focused Business Strategy
Episode#28 - Building Big Ass Fans For Big Ass Money
PodcastMy First Million
Business is intellectually challenging and an effective tool to help others.
22:30 - 23:33 (01:02)
Summary
Business is intellectually challenging and an effective tool to help others. It is often overlooked that it can be a rewarding lifestyle for not only the business owner but also those around them.