Chapter
Discussion on a PR push for an app with trafficking allegations
The discussion highlights a PR push for an app with human trafficking allegations and how the approach may not benefit the company. The speaker suggests that the company should stop mentioning human trafficking to generate more downloads among female users.
Clips
Ashton Kutcher is helping Nikita Bier clear up rumors about his new app, Gas, which has a high viral coefficient but has been the target of hoax stories on social media claiming it is unsafe to use.
42:34 - 43:43 (01:09)
Summary
Ashton Kutcher is helping Nikita Bier clear up rumors about his new app, Gas, which has a high viral coefficient but has been the target of hoax stories on social media claiming it is unsafe to use.
ChapterDiscussion on a PR push for an app with trafficking allegations
EpisodeSara's List Hostile Takeover and The App that Made $1M In Ten Days
PodcastMy First Million
A gas delivery app is trying to recover from a public relations blow after false claims of human trafficking were spread about the company.
43:43 - 46:11 (02:27)
Summary
A gas delivery app is trying to recover from a public relations blow after false claims of human trafficking were spread about the company. The app's PR team is working to combat the hoax and distance the app from the negative association.