The business strategy discussed involves creating a company similar to Gartner and eventually hiring more writers to cover pop culture and broad topics. Cricenomics attempted a similar idea, but failed to execute effectively.
The speaker talks about how pricing can make or break a subscription service and shares his own mistake of charging too much for his service, which turned away potential customers. He recommends lowering the price to make it an impulse buy, which can be used to get customers into the funnel for more expensive upsells.
The speaker discusses a strategy for business growth through the publication of case studies and hosting panels featuring successful e-commerce companies, with attendees being charged a fee.