The demand for essential and informative content continues to grow with people wanting it delivered as quickly as possible, whether through email, text, slack or other means; leading to a journey to figure out why people struggle to get others to read about things happening around them.
The rise of the internet and smartphones has created an abundance of information, leading to increased distractions and a tendency to skim and share without comprehending the content. Prior to 2007, individuals had limited access to information and waited for news on a scheduled basis.
Even when individuals choose to read something and believe it's important, they only spend an average of 26 seconds looking at it. This behavior is attributed to the excessive amount of information available on social media platforms.
In a world where words are everywhere, people want essential content delivered efficiently and quickly. The challenge lies in cutting through the noise to ensure people are paying attention to the important things.