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Chapter

Efficiency in Content Delivery
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05:37 - 10:52 (05:14)

The demand for essential and informative content continues to grow with people wanting it delivered as quickly as possible, whether through email, text, slack or other means; leading to a journey to figure out why people struggle to get others to read about things happening around them.

Clips
The rise of the internet and smartphones has created an abundance of information, leading to increased distractions and a tendency to skim and share without comprehending the content.
05:37 - 06:45 (01:08)
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Technology
Summary

The rise of the internet and smartphones has created an abundance of information, leading to increased distractions and a tendency to skim and share without comprehending the content. Prior to 2007, individuals had limited access to information and waited for news on a scheduled basis.

Chapter
Efficiency in Content Delivery
Episode
How to write less but say more | Jim VandeHei
Podcast
TED Talks Daily
Even when individuals choose to read something and believe it's important, they only spend an average of 26 seconds looking at it.
06:45 - 08:49 (02:03)
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Social Media
Summary

Even when individuals choose to read something and believe it's important, they only spend an average of 26 seconds looking at it. This behavior is attributed to the excessive amount of information available on social media platforms.

Chapter
Efficiency in Content Delivery
Episode
How to write less but say more | Jim VandeHei
Podcast
TED Talks Daily
In a world where words are everywhere, people want essential content delivered efficiently and quickly.
08:49 - 10:52 (02:02)
listen on Spotify
Content Marketing
Summary

In a world where words are everywhere, people want essential content delivered efficiently and quickly. The challenge lies in cutting through the noise to ensure people are paying attention to the important things.

Chapter
Efficiency in Content Delivery
Episode
How to write less but say more | Jim VandeHei
Podcast
TED Talks Daily