Chapter
Enhancing Willpower
25:19 - 27:32 (02:12)
The likelihood of staying quit from smoking for a year is only 5%, however, devaluing something can significantly alter one's behavior.
Clips
Devaluation is a powerful tool in changing one's behavior.
25:19 - 27:32 (02:12)
Behavior Change
Summary
Devaluation is a powerful tool in changing one's behavior. Studies show that if one can devalue a habit, such as smoking, they are more likely to change their behavior and stay quit for a longer period of time.