Chapter
Evaluating the Success of Ads During the Super Bowl
27:03 - 31:42 (04:39)
The success of Super Bowl ads can be difficult to measure due to factors such as the novelty of cryptocurrency and the lack of immediate action from viewers, although anecdotal evidence suggests positive feedback.
Clips
The guest discusses the power of crypto advertising, including the use of QR codes and estimating conversion rates.
27:03 - 28:54 (01:51)
Summary
The guest discusses the power of crypto advertising, including the use of QR codes and estimating conversion rates.
ChapterEvaluating the Success of Ads During the Super Bowl
EpisodeThe Super Bowl Special
PodcastMy First Million
A cryptocurrency company would need to gather 200,000 sign-ups and 40,000 linked accounts at a 1% conversion rate to break even on the cost of a Super Bowl ad.
28:54 - 29:59 (01:05)
Summary
A cryptocurrency company would need to gather 200,000 sign-ups and 40,000 linked accounts at a 1% conversion rate to break even on the cost of a Super Bowl ad. While the resulting PR may increase customer lifetime value (LTV), it remains difficult to break even on the cost of the ad.
ChapterEvaluating the Success of Ads During the Super Bowl
EpisodeThe Super Bowl Special
PodcastMy First Million
The speaker shares the success of a Super Bowl ad strategy that reached 70% of the country, obtained a huge discount, and aired in a golden spot before halftime, which resulted in high traffic and increased brand awareness.
29:59 - 30:37 (00:37)
Summary
The speaker shares the success of a Super Bowl ad strategy that reached 70% of the country, obtained a huge discount, and aired in a golden spot before halftime, which resulted in high traffic and increased brand awareness.
ChapterEvaluating the Success of Ads During the Super Bowl
EpisodeThe Super Bowl Special
PodcastMy First Million
Reddit bought a five second ad in the Super Bowl that looked like a Reddit post from a sub Reddit called Super Bowl featuring pictures of owls.
30:37 - 31:42 (01:05)
Summary
Reddit bought a five second ad in the Super Bowl that looked like a Reddit post from a sub Reddit called Super Bowl featuring pictures of owls. The creative and clever ad received a lot of buzz during the Super Bowl weekend.