Chapter
Expanding Business through Licensing
40:45 - 44:05 (03:19)
The idea of licensing a brand to international partners may be a good strategy for expanding a US-based business to international markets. This strategy is often used in franchising and may prove effective in reaching European markets.
Clips
The speaker discusses the potential of franchising in Europe and its ability to capture additional revenue while highlighting the advantages and disadvantages of franchising business models.
40:45 - 43:17 (02:31)
Franchising
Summary
The speaker discusses the potential of franchising in Europe and its ability to capture additional revenue while highlighting the advantages and disadvantages of franchising business models.
ChapterExpanding Business through Licensing
Episode#166 - Why a Sudoku Company Sold for $640m, "Opendoor for X" & Franchising Tech Companies
PodcastMy First Million
The speaker discusses the opportunity to license a brand for use in other countries and the potential benefits for both the licensor and licensee
43:17 - 44:05 (00:48)
Brand licensing
Summary
The speaker discusses the opportunity to license a brand for use in other countries and the potential benefits for both the licensor and licensee