Chapter
Facebook Overestimated Video View Metrics
09:28 - 13:47 (04:19)
Facebook admitted in 2016 that it overestimated the amount of time people spent watching videos on its platform due to counting any video views longer than three seconds. This led to inflated metrics for content creators and potentially misled advertisers.
Clips
As Facebook incentivized websites to pivot towards video, many media companies, including MTV News and Vice, fired writers and editors to hire video teams.
09:28 - 10:47 (01:19)
Summary
As Facebook incentivized websites to pivot towards video, many media companies, including MTV News and Vice, fired writers and editors to hire video teams. However, this pivot ultimately created a bubble that burst when Facebook abandoned their video strategy, leaving many companies with a lack of revenue and resources.
ChapterFacebook Overestimated Video View Metrics
EpisodePart Three: Mark Zuckerberg: The Worst Person of the 21st Century (So Far)
PodcastBehind the Bastards
The speaker discusses the impact Facebook has had on media and how the platform's algorithm and integration with other apps and networks affected the industry between 2013 to 2015.
10:47 - 12:15 (01:27)
Summary
The speaker discusses the impact Facebook has had on media and how the platform's algorithm and integration with other apps and networks affected the industry between 2013 to 2015.
ChapterFacebook Overestimated Video View Metrics
EpisodePart Three: Mark Zuckerberg: The Worst Person of the 21st Century (So Far)
PodcastBehind the Bastards
Facebook has been found to have overestimated the metric for average duration of video viewed, with the issue being known by the company long before it was made public.
12:15 - 13:47 (01:32)
Summary
Facebook has been found to have overestimated the metric for average duration of video viewed, with the issue being known by the company long before it was made public. The social media site had been counting any video views longer than three seconds while ignoring views of less than three seconds and any scrolling past videos, leading to inflated metrics.