Chapter
False advertising and Mobile Gaming
07:35 - 13:01 (05:25)
The FTC is unlikely to go after mobile games with misleading ads as they have much bigger fish to fry such as products with false disease prevention claims. It's easier for mobile game companies to get away with false advertising as people usually don't spend money on misleading free game apps and end up unknowingly buying in-game items later on.
Clips
The FTC is unlikely to pursue misleading mobile game ads that trick users into downloading a free app that will eventually try to sell in-game items.
07:35 - 13:01 (05:25)
Mobile Gaming
Summary
The FTC is unlikely to pursue misleading mobile game ads that trick users into downloading a free app that will eventually try to sell in-game items. Compared to products with false claims around disease prevention, mobile games are relatively low priority. However, advertising a different product than the one being sold still raises questions about truth in advertising.