The fashion trend prediction industry is thriving, with companies like WGSN charging subscribers $25,000 to access quarterly reports and the ability to DM their experts for advice on colors and textures. These trendsetters determine everything from the color of the year to the prevailing fragrance of the year.
The implementation of data analysis tools can help entrepreneurs predict consumer demand and ultimately cut waste by 10-15% in the business, resulting in savings of tens to hundreds of billions of dollars per year.
The opinions of the masses, or the normies, are becoming increasingly influential in fashion trends. Brands are gathering insights on popular colors and scents by asking fashion school students for their opinions.
The podcast discusses the trend forecasting tool WGSN and its ability to predict popular trends. Starbucks is cited as an example of a company using WGSN to inform their uniform designs.
In the world of advertising, trends can dictate everything from color palettes to scents. Advertisers use these trends to determine what people care about and what's "in," in order to create effective marketing campaigns.