Chapter

Fitness advertising and its potential drawbacks
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38:33 - 44:08 (05:34)

The advertising of fitness programs can be self-defeating and can lead to potential customers feeling discouraged if they perceive the program to be too difficult for them to complete, even if they see someone else who is physically capable of doing so. However, there may be ways to promote fitness programs without explicitly advertising them.

Clips
Jay Alderton, former champion bodybuilder and fitness model, has box jumped Mount Everest in less than a day, setting a new Guinness world record.
38:33 - 39:43 (01:09)
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Fitness
Summary

Jay Alderton, former champion bodybuilder and fitness model, has box jumped Mount Everest in less than a day, setting a new Guinness world record. He also holds other Guinness world records and has a background in the armed forces.

Chapter
Fitness advertising and its potential drawbacks
Episode
#438 - Michael Easter - Learn To Embrace Discomfort
Podcast
Modern Wisdom
An interview with a CrossFit athlete who is described to be a big man and the immense physical challenge of the sport.
39:43 - 41:34 (01:51)
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CrossFit
Summary

An interview with a CrossFit athlete who is described to be a big man and the immense physical challenge of the sport.

Chapter
Fitness advertising and its potential drawbacks
Episode
#438 - Michael Easter - Learn To Embrace Discomfort
Podcast
Modern Wisdom
The speaker discusses the issue of self-defeating ideas and how advertising can hurt the growth of certain concepts, such as adding discomfort to one's life or joining a private group.
41:34 - 44:08 (02:33)
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Advertising
Summary

The speaker discusses the issue of self-defeating ideas and how advertising can hurt the growth of certain concepts, such as adding discomfort to one's life or joining a private group.

Chapter
Fitness advertising and its potential drawbacks
Episode
#438 - Michael Easter - Learn To Embrace Discomfort
Podcast
Modern Wisdom