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Chapter

From Amazon Reseller to $28 Million Sale
listen on Spotify
16:05 - 18:40 (02:35)

The speaker talks about his experience as a reseller on Amazon and how he transitioned to social media channels to get a few sales and eventually generate tens of millions in revenue.

Clips
In the 80s, early media buy at $365K a year generated tens of millions of dollars in sales, later bought all the downtime in Europe, Latin America and signed long term contracts.
16:05 - 17:00 (00:55)
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Advertising
Summary

In the 80s, early media buy at $365K a year generated tens of millions of dollars in sales, later bought all the downtime in Europe, Latin America and signed long term contracts. The media price is currently outrageous.

Chapter
From Amazon Reseller to $28 Million Sale
Episode
773 Take Your Business to a New Level with the Shark Tank Masters
Podcast
The School of Greatness
The traditional way of making money through advertising on TV is no longer enough.
17:00 - 18:00 (00:59)
listen on Spotify
TV Advertising
Summary

The traditional way of making money through advertising on TV is no longer enough. With social media and Amazon, it is necessary to tie in all elements of a product and keep pricing protected as knockoffs can be easily found online.

Chapter
From Amazon Reseller to $28 Million Sale
Episode
773 Take Your Business to a New Level with the Shark Tank Masters
Podcast
The School of Greatness
The speaker explains how TV is used to drive sales and the current state of competition and affordability in the field.
18:00 - 18:40 (00:40)
listen on Spotify
TV advertising
Summary

The speaker explains how TV is used to drive sales and the current state of competition and affordability in the field. They also discuss the strategy of starting on social media before investing in TV advertising.

Chapter
From Amazon Reseller to $28 Million Sale
Episode
773 Take Your Business to a New Level with the Shark Tank Masters
Podcast
The School of Greatness