In the 80s, early media buy at $365K a year generated tens of millions of dollars in sales, later bought all the downtime in Europe, Latin America and signed long term contracts. The media price is currently outrageous.
The traditional way of making money through advertising on TV is no longer enough. With social media and Amazon, it is necessary to tie in all elements of a product and keep pricing protected as knockoffs can be easily found online.
The speaker explains how TV is used to drive sales and the current state of competition and affordability in the field. They also discuss the strategy of starting on social media before investing in TV advertising.