Gary Vaynerchuk predicted in 2009 that social media would disrupt traditional corporate advertising, and as a result, he founded a social media digital firm to help companies navigate the new terrain. He recognized the importance of owning a stake in the company and worked hard to establish himself as a co-founder who was fully invested in its success.
The importance of owning enough stake to put in the necessary time and energy for a project to succeed, avoiding being a bottom feeder and deceitful.
Looking back at Gary's predictions about the future of the world in the second 10 minutes of a podcast episode from 2009, it is interesting to see how some of them may have come true. However, it is important to look past the packaging of his delivery style.
A conversation about how corporations can navigate social media by outsourcing content creation and management to specialized digital firms.