Chapter
Hidden costs and perceived value
11:44 - 14:58 (03:13)
Decreasing hidden costs while increasing perceived value can lead to a better customer experience and more revenue for businesses. Time to value is a crucial aspect in creating the perception of value.
Clips
Decreasing the time to value of a product can increase its perceived value, even if it is the same as a product with a longer time to value.
11:44 - 14:58 (03:13)
Perceived Value
Summary
Decreasing the time to value of a product can increase its perceived value, even if it is the same as a product with a longer time to value. By decreasing the time delay, a company can improve the customer experience and solve hidden costs, thereby increasing profits.