Chapter
How Tim Ferriss Turned His Book into a Brand
1:05:04 - 1:10:23 (05:19)
Tim Ferriss breaks down his marketing strategy for his book "The Four Hour Work Week" and how he achieved a "surround sound effect" with his target demographic through selective media coverage.
Clips
The key to gaining media coverage is to identify and target specific outlets that your target audience consumes on a regular basis.
1:05:04 - 1:08:04 (03:00)
Media Coverage
Summary
The key to gaining media coverage is to identify and target specific outlets that your target audience consumes on a regular basis. By focusing on a specific demographic in a particular city, media coverage can snowball and reach a wider audience.
ChapterHow Tim Ferriss Turned His Book into a Brand
Episode#489: Guy Raz Interviews Tim Ferriss — How I Built This — Key Lessons, Critical Decisions, and Reinvention for Fun and Profit
PodcastThe Tim Ferriss Show
In 2007, Tim Ferriss' book "The Four Hour Work Week" was launched after a well-planned marketing campaign.
1:08:04 - 1:10:23 (02:18)
Branding
Summary
In 2007, Tim Ferriss' book "The Four Hour Work Week" was launched after a well-planned marketing campaign. It quickly became a bestseller and evolved into a brand with various product lines.